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Four Small Business Tips for Getting to Grips with Social Media in 2020

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Take your small business to the next level in 2020 by using the tips in this blog to get to grips with social media.

If your business doesn’t yet have a social media presence, then you’re at a disadvantage compared to competitors that do.

Effective and consistent use of social media can improve your business’ reach, build your brand, increase conversions, establish a following and even improve customer service.

But the success you achieve on is dependent on how committed you are to the cause.

Here are our top tips for achieving social media success in 2020:

Dedicate time and resources to it

Let’s face the reality of the situation here; social media for business isn’t something you can pick up, put down, and then expect to see big returns from. Building a successful social media presence requires research, planning and dedication. So, if you’re serious about using social media as a way of adding value to your business, it’s vital to allocate time and resources to it.

Take a ‘social media simplified’ training session with Pink Spaghetti

Here at Pink Spaghetti, our team of social media experts run short, affordable, social media training sessions that make understanding social media for business simple. We have seven different sessions available including training in Facebook, facebook for business

Instagram, LinkedIn and Hootsuite. When you take part in one of our courses you also receive access to a private Facebook group where you can receive ongoing help and support with any problems you have.

Create a social media strategy and content calendar

Research, planning and preparation are important to staying organised and consistent with your social media efforts. A social media strategy will help you to identify your audience, the type of content that encourages engagement, and the frequency with which you want to post. A content calendar ensures you don’t miss important dates and help you to plan, organise, and schedule in a good mix of content for the months ahead.

Use the free resources, tutorials and courses provided

Who is better placed to tell you how to get the most out Facebook, Pinterest or Instagram than the people behind the platforms themselves?

Once you’ve identified the most appropriate channels for your business, take the time to read through the free resources and tutorials available on their websites to discover useful tips and tricks to help you to get more from your business page.

Some key free resources available include:

For help or advice with extracting and analysing data from social media, why not speak to one of our expert virtual personal assistants here at Pink Spaghetti? Find your local Pink Spaghetti office.

What is Competitive Research and why is it so important?

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Outsource to virtual assistantCompetitive research is a type of strategic research that monitors and analyses what your competitors are doing.

The aim of conducting competitive research is to gain an in-depth understanding of the competitive landscape. This can help you to identify opportunities in the market and keep the products or services that you’re offering competitive and current.

It can be particularly beneficial to carry out thorough competitive research at key stages of setting up and running a business, like when launching a new product range.

However, it is just as important to keep up with some level of consistent monitoring of competition on an ongoing basis. This can help your business to keep its finger on the pulse when it comes to changes and developments within your industry’s marketplace.

 

How to carry out competitive research

The areas that you choose to examine as part of your competitive research are likely to vary depending on what stage your business is at.

A few key areas that you may wish to consider if you’re carrying out competitive research at a higher level include:

  • List of competitors.
  • Who their target market is?
  • What makes them, their products or services unique?
  • Price points.

A more in-depth analysis may include some of the following:

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How to improve your business’ social media ROI using data

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social media trainingNo matter which social media platform works best for your business, you’ll find a wealth of valuable data and metrics available for your use behind the scenes.

Social media platforms track and collect data about users and the way that they interact with other pages and profiles.

When you track and analyse your social media data, you can paint a picture of who your audience is and which kind of content they react best to.

Armed with this information you can then create more effective and successful social media posts to achieve a better ROI.

Here are four ways you can use social media data to create a more effective social media strategy.

Get to know your audience better

Discover audience insights using your social media data. Find out more about where the people connected to your business live, their age, sex, interests, times that they are active on social media, and so much more information.

Once you have a better picture of who it is that you’re talking to, you’ll be able to create more tailored content that resonates with your audience.

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Social media tips for small business

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Guest blog by James Fell social media tipsThese Essential Social Media Tips Will Level up Your Business’s Online Presence

 

Are you active on social media? Statistically speaking, you probably are. There are more than 3 billion social media users in the world today. And as a business owner, you can’t afford not to know how to connect with them. While many people use social media as a way to keep in contact with family and old friends, it can also be an invaluable business tool.

 

Businesses are increasingly making use of social media platforms to find new customers and connect to the people likely to buy their products and services. Just 60% of UK businesses are on social media, with a slightly smaller 57% of small businesses making use of it. There are many different strategies you can use to connect to this crucial potential market. Many big brands like Domino’s Pizza have this down to a science — fortunately, you can learn from them. Here are some essential social media tips that will help you level up the online presence of your business.

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Networking Nightmares? – Some Really Useful Tips!

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‘Networking’: the word alone strikes fear into many small business owners and even gives some people nightmares! Sadly however, networking is vitally important to small business growth: there are far more people attending a networking meeting who are in need of your services (whether they know it or not at that point!) than there are in your office!

It’s also useful to bear in mind that a networking meeting might not bear fruit for your business for some time, but it’s essential that you maintain a presence and become embedded in people’s minds. The aim is to build relationships, get to know people, trust them and then get to the point where you are happy to refer their services to others. They in turn will be reciprocating, and before you know it, you will be getting calls from referrals from your new ‘sales team’!

So, we agree that networking occasions can be awkward, but we also agree they’re a must-do. So, here are a few tips to help you take those first steps:

• Don’t arrive late – if you’re on time people won’t have settled into groups yet, and it will be easier to speak to people as they arrive and you feel settled, rather than to try to break into already established conversations.
• Be yourself! This is essential, as people do business with people they like.
• Don’t try to ‘hard sell’. It doesn’t work on you, so why would it work on someone else?
• Test out lots of different networking meetings in the early days, and then reduce to attending only those of value.
• Don’t offer your business card to someone unless they ask for it. It’s all about building rapport and if someone asks for your card, they are genuinely interested and have enjoyed their interaction with you.
• Don’t try to work the room. People can sense if you are being genuine and very short interactions are not memorable. Build those relationships!

So go on, what are you waiting for? Get out there and be seen! But take care, networking is addictive! You have been warned!!

email help@pink-spaghetti.co.uk or click here to find your nearest team